Cool New Fashion + Tech Startup: Clothia

I recently tried out this site at the Tech Crunch Conference in SF- I really like it. It allows users to upload pictures of their cloths and virtually try it & mix them. Then you can also share and chat about it with friends.

Eventually I could totally see advertisers and brands allowing their clothing to be put into the service.

It’s in private beta at the moment, but I’m really excited about this. I think there needs to be way more start ups mixing fashion & tech. At the moment, I’ve mostly just seen ecommerce sites (gilt.com) or fairly simple photo sharing (fashism.com).

Anyone use a cool site that blends fashion with some interesting tech?