brit:
Strawberry. Cheesecake. Jello. Shots. ‘Nuff said.
Here’s the entire 17 minute interview with me at TechCrunch Disrupt today.
To me, marketing is about values. This is a very complicated world, it’s a very noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. And so we have to be really clear on what we want them to know about us.
Video: We care more about making people smile than we do about making money. If we make people smile we’ll make lots of money over time.
When in doubt, throw on some leopard print to spruce up your ensemble. Get Olivia Palermo’s casual/chic look with this top, these jeans, these shoes & this bag.
(via Malfunctions in the hype machine. - Indexed)
To put this into practice, rate things both by your expectations going in, and your impression coming out. So, 5/5 would be the most difficult score to achieve… high expectations and those expectations were beat.
More common is a 5/2 or a 5/3, where you had high expectations and your expectations were met.
Lately, a lot of books and movies aim for low expectations and make up for it by beating them. See Game of Thrones, 50 Shades of Grey, etc.
